HUAWEI MATE 80 PRO OFFICIALLY LAUNCHES ALONGSIDE ‘SEE, TRULY MALAYSIA’ CAMPAIGN AND THE XMAGE AWARDS 2026

Huawei’s latest Mate flagship returns with powerful imaging capabilities, intelligent performance and a refined premium design together with the FreeBuds Pro 5, Ultimate 2 and FreeClip 2 new colours

KUALA LUMPUR, 12 MARCH 2026 - HUAWEI Malaysia today unveiled the HUAWEI Mate 80 Pro, the brand’s latest flagship smartphone that pushes the boundaries of mobile imaging, durability and intelligent performance. As Huawei’s most advanced product to date, the HUAWEI Mate 80 Pro showcases the brand’s continued pursuit of innovation, combining next-generation camera technology with refined design and powerful system capabilities, while bringing its “See it True” promise to life through imaging that captures every detail with remarkable authenticity.

Accompanying the launch are several additions to Huawei’s ecosystem lineup, including the HUAWEI FreeBuds Pro 5, HUAWEI WATCH Ultimate 2 in Green, and the HUAWEI FreeClip 2 Rose Gold, further expanding Huawei’s portfolio of smart devices that seamlessly connect productivity, entertainment and everyday lifestyle experiences.

The long-awaited HUAWEI Mate 80 Pro introduces an upgraded camera architecture designed to provide precision across multiple focal lengths. Its versatile triple-camera system features a 50 MP Ultra Lighting Camera with a large 1/1.28-inch sensor, a 48 MP Ultra Lighting Telephoto Macro Lens with 4× optical zoom, and a 40 MP Ultra-Wide Angle Camera, allowing users to capture scenes from sweeping landscapes to intricate close-up details with exceptional clarity.

Furthermore, the model also includes Huawei’s enhanced True-to-Colour Camera System that maintains colour accuracy and tonal balance across various lighting conditions, preserving natural textures and lifelike tones from bright outdoor scenes to dim indoor environments. Complementing this, Huawei’s intelligent photography features elevate the shooting experience with AI Composition for real-time framing guidance, turning you into an instant professional. The feature analyses the scene in real time—assessing subjects, lines, light, and balance—to intelligently guide your framing. It suggests the perfect crop or zoom and overlays subtle composition hints directly in the viewfinder. No rules to memorise, or endless adjustments needed. Just frame your shot, follow the smart recommendations, and capture stunning, magazine-quality photos every time—professional composition, right in your hand.

Other AI features include AI Remove to effortlessly remove unwanted people or elements in the background, and AI Best Expression, which automatically captures multiple shots and intelligently selects the best expressions to create the best possible group photo.

The HUAWEI Mate 80 Pro represents the pinnacle of the Mate Series’ legacy, built upon years of research, engineering excellence and continuous innovation. Since the introduction of the very first Mate smartphone, the series has consistently pushed the boundaries of what a flagship device can achieve. With the Mate 80 Pro, Huawei brings together its most advanced imaging capabilities, intelligent performance and refined design to deliver a device that empowers users to see and capture the world with greater clarity and authenticity.

Continuing the Mate-legacy durability remains a key pillar of the HUAWEI Mate 80 Pro, which is reinforced with 2nd Generation Kunlun Glass featuring high-strength nanocrystals for improved resistance to drops and impacts up to 20 times stronger than conventional glass panels, complemented by an ultra-durable vegan fibre back panel that adds both resilience and a refined tactile finish. A full-coverage shield against water and dust intrusion, the HUAWEI Mate 80 Pro is rated IP68 water resistance (up to 6 meters depth) and IP69 high-temperature and high-pressure water jet resistance. It also features the SuperCool Dual Phase Change Heat Dissipation System, which has improved the system's thermal conductivity efficiency by 16% compared to traditional cooking solutions, and reduced the device's temperature rise rate by 33%, addressing overheating at its root.

The device is further distinguished by Huawei’s signature Dual Space Ring Design, an evolution of its iconic camera module that blends symmetry with contemporary aesthetics. It is available in Gold, Green, and Black finishes, inspired by natural elements, and reflects the premium identity of the Mate Series.

In conjunction with the launch, HUAWEI Malaysia has also partnered with Tourism Malaysia to introduce the “See, Truly Malaysia” photography campaign, bringing the device’s “See it True” promise to life by capturing the nation’s magnificent heritage, landscapes and vibrant culture through the powerful imaging capabilities of the HUAWEI Mate 80 Pro.

Tourism Malaysia said, “We are thrilled to join hands with HUAWEI Malaysia, a global leading provider of smart devices, to promote the beauty of Malaysia in depth. The campaign amplifies our efforts in tourism promotional strategies, elevating Malaysia’s brand visibility on the global stage through the lens of HUAWEI Mate 80 Pro, and in turn, establishing Malaysia as a top destination for travelling and culture exploration.”

In addition, HUAWEI also announced the XMAGE Awards 2026 in Malaysia, which will be running from 23 March to 16 August 2026. Driven by the core belief in "The Power of Image", HUAWEI XMAGE aims to empower everyone to become a master storyteller through the innovative lens of the Mate 80 Pro. By capturing the authentic Malaysian nature, vibrant colors, beautifully diverse faces, and unique cultural glow, the XMAGE platform transforms everyday moments into a powerful medium for cross-cultural dialogue.

Alongside the HUAWEI Mate 80 Pro, Huawei also introduces new additions to its smart device ecosystem. The HUAWEI FreeBuds Pro 5 brings Huawei’s latest audio innovation with its Dual-Driver Acoustic System, supporting high-resolution lossless audio transmission to deliver richer sound reproduction with deeper bass and clearer high frequencies. Priced at RM699 and now available in Grey, White and Gold, customers will receive one year of Loss Care protection worth RM59 upon purchase.

The earbuds also feature the world’s first dual-driver Dual-Engine AI Noise Cancellation architecture, which intelligently coordinates both drivers to adapt to environmental noise in real-time. This ensures clearer calls and a more immersive listening experience, whether users are commuting, travelling or working in busy environments.

Meanwhile, the HUAWEI WATCH Ultimate 2 in Green continues Huawei’s premium outdoor smartwatch legacy. Retaining its advanced diving capabilities and premium yet durable construction, the latest edition introduces enhanced golf-focused features designed to deliver more intelligent sports tracking for enthusiasts both on the course and at the driving range. Priced at RM3,999, the HUAWEI WATCH Ultimate 2 is now available with free gifts worth up to RM402, including two years of Huawei Care⁺ protection and three months of Huawei Health⁺ membership. 

Completing the lineup is the HUAWEI FreeClip 2 in Rose Gold, offering Huawei’s distinctive open-ear design that prioritises comfort and stability. With its signature “Never Feel, Never Fall” wearing experience, the device allows users to enjoy audio throughout the day while maintaining awareness of their surroundings. The HUAWEI FreeClip 2, priced at RM749, is now open for pre-orders with a rebate worth RM50 and one year of Loss Care protection worth RM59.

Consumers can now pre-order the HUAWEI Mate 80 Pro retailing at RM3,999 at any HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop and receive complimentary gifts worth up to RM2,115, including the HUAWEI MatePad 11.5 and HUAWEI Premium Services, which include complimentary One Year Huawei Care⁺ (valid for one claim), Three Years Battery Replacement (valid for one claim), Two Years Screen Protector (valid for four claims) and One Year APAC Warranty. 

Customers can also enjoy additional premium AppGallery benefits worth up to RM1,565, including exclusive deals from brands such as Kiehl’s, Wilson, Salomon, DurianBB, ANTA and OGAWA, alongside Shopee PayLater offers of 10% off with a minimum spend of RM600 at selected HUAWEI Experience Stores.

For the latest updates or promotions regarding the launch, please visit the HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram.